A Georgia woman read her entire insurance policy -including the fine print- and won a $10,000 hidden contest.
Nobody reads the fine print, even though they should. Plenty of companies take advantage of the fact that nobody reads every clause, footnotes, or tiny details in a contract to hide terrible things that legally allow them to weasel out of whatever service they were contractually obliged to perform.
Insurance policies are easily the worst offenders. Whether it be car insurance, home insurance, or travel insurance, the fine print will always have something hidden inside it that can totally ruin your day.
However, this time the fine print was hiding something that totally made someone’s day: a $10,000 contest where the first person to send in an email would win.
The contest was held entirely in secret by Florida-based Squaremouth Travel Insurance. In the fine print of every Tin Leg Travel Insurance contract was an email address. The first person to email that address could claim the $10,000 prize.
"If you've read this far, then you are one of the very few Tin Leg customers to review all of their policy documentation," the contract said.
Donelan Andrews, a high school teacher from Georgia and a self-proclaimed nerd, was the first person to actually read those words. Then, she emailed the special address and found out that she’d won $10,000.
Afterward, Squaremouth revealed the contest and their reason for holding it on their website.
"We understand most customers don't actually read contracts or documentation when buying something, but we know the importance of doing so," the company wrote. "We created the top-secret Pays to Read campaign in an effort to highlight the importance of reading policy documentation from start to finish."
Andrews was initially buying travel insurance for a trip to London with six of her closest friends. Now that she’s $10,000 richer, she’ll use those funds to take a trip to Scotland to celebrate her retirement and her 35th wedding anniversary.
Squaremouth will also donate $10,000 to a children’s literacy charity and $5,000 to two local high schools to encourage kids to read -especially the fine print.
(via CBS News)