An adorable and charismatic seven-year-old boy who plays with and reviews toys on YouTube, the American video-sharing website, has earned a whopping $22 million in one year alone.
Ryan of Ryan ToysReview came in first place in Forbes' ranking of this year's 10 highest-paid YouTubers in the world. This charming little boy jumped from eighth place last year to number one this year.
The world's highest-paid YouTube star: Ryan ToysReview has generated 26B views and earned $22M in the last year thanks to his signature line of stuffed animals, collectibles and apparel now selling at Walmarthttps://t.co/59Pvme6gae pic.twitter.com/4KlR3CJcgQ— Forbes (@Forbes) December 3, 2018
Ryan surpassed a number of well-known YouTubers on this year's list, beating 21-year-old actor and YouTube personality Jake Paul who earned $21,500,000. The seven-year-old also earned more money this year than makeup artist Jeffree Star, and Swedish gamer Felix Kjellberg, also known as PewDiePie, who is the most followed YouTuber with a staggering 72.5 million followers.
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Little Ryan was once an avid watcher of toy reviews, especially ones that focused on Thomas the Tank Engine, and one day he asked to start his own channel, his mother shared with TubeFilter in 2016.
"How come I’m not on YouTube when all the other kids are?" So, his parents took him to the store to get his very first toy to review— a Lego train set—unknowingly embarking on the road to stardom.
According to Ryan's father, the channel was also a way to share bits of his son's life with their extended family members, many of whom live outside the U.S. Ryan's most popular video has a staggering 934,602,459 views.
The video sees Ryan opening a giant Disney Pixar Lightning McQueen Easter egg that is full of toy planes and toy cars.
Ryan's videos have become so successful that he has teamed up with partner network Pocket.watch to launch his very own line of toys. Ryan’s World, as the line is known, includes 13 items, including figures, plush toys, and slime kits. Many of the items are concealed within their packaging, so that kids can unbox mystery gifts the same way Ryan does on his channel.
Ryan's mother, a former high school chemistry teacher, left her job to work full-time on her son's channel. Ryan's father, a structural engineer, often appears in his son's clips. His younger identical twin sisters Emma and Kate have also previously featured in his videos. The family have also created a second channel called Ryan's Family Review, which features the family completing different challenges, vlogs and a tour of the family's house. Most of Ryan's viewers are children between the ages of three and seven. The majority of Ryan's fans are located in the U.S., but many also live in the U.K. and in the Philippines.
Here is the rest of the top 10 YouTube earners of 2018. All earnings estimates are from June 1, 2017, through June 1, 2018.