We all know America runs on Dunkin’, but now Dunkin’ will run on Alexa. The donut chain has announced that it will introduce an ordering service through Amazon Alexa devices, to order on-the-go.
The service requires that customers be members of Dunkin’s DD Perks, which will take care of the financial transaction, and have the Dunkin’ Donuts skill installed on their Alexa device. When ordering, customers will simply say, “Alexa, order from Dunkin’ Donuts,” and then follow a prompt to select a location, saved order and whether you will be picking up in the store or at a drive-thru window.
This is not the first time Dunkin’ Donuts has teamed up with Alexa though. Last year, on National Coffee Day, Dunkin’ launched the Dunkin’ Donuts Quiz, an Alexa skill that quizzes customers on their knowledge of munchkins, cold brew, and the history of coffee. If you want to play, you simply say, “Alexa, play Dunkin’ Donuts Quiz.”
“Our integration with Amazon Alexa is our latest innovation to better serve members of our DD Perks program, which remains one of the fastest growing loyalty programs in the quick service restaurant industry, with nearly 8 million members,” said Stephanie Meltzer-Paul, Vice President, Digital and Loyalty Marketing for Dunkin’ Donuts US “As a brand, we are always looking for ways to fit seamlessly into our guests’ daily routines and provide new levels of convenience and speed.”
With DD Perks, customers earn five points for every dollar spent on qualifying purchases at Dunkin’ Donuts when they pay with their Dunkin’ Donuts Card, either plastic or via the Dunkin’ Mobile® App. Once a customer accumulates 200 points, they receive a coupon for a free, any-size beverage of their choice, redeemable at participating Dunkin’ Donuts stores. DD Perks members also receive a coupon for a free, any-size beverage when they enroll and on their birthday.
The coffee giant has also just announced plans to launch 50 US test stores that will make it easier for customers to grab a coffee on the run with specialized pickup areas, digital kiosks and expanded drive-through windows that will handle orders made via a mobile app.
The company is planning on investing about $100 million in the effort, said Katherine Jaspon, the finance chief of parent Dunkin’ Brands Group Inc. “We believe this is a unique chapter in our brand’s history,” Jaspon said. “Which is why we are contributing significant capital alongside our franchisees for the first time.”