It's not even Christmukkah and we're thinking about 'The O.C.'

Incredibly on-trend '00s outfits? Of course. Peter Gallagher's eyebrows? Always. A financial mastermind breaking down the cryptocurrency market? Apparently, also yes.

Ben McKenzie had a great head above that choker necklace all along, and now he's using it to critique how certain celebs are using cryptocurrency.

Read on to learn what he told Slate about Kim Kardashian's disastrous crypto dealings.

Kim Endorsed 'Ethereum Max'

via Instagram Stories

In Ben's lengthy Slate article, he explains how Kim's IG Story about 'Ethereum Max' crypto led to its value plummeting and thousands of people losing money.

"As of this writing, Ethereum Max is priced at $0.00000002257," Ben explains. "That’s a lot of zeroes. If you bought Ethereum Max after Kardashian pushed it and didn’t sell fast enough, all you were left with was a practically worthless digital asset."

Ben thinks Kim telling her 257 million IG followers "swipe up to join the e-max community" wasn't just bad advice, it was actually unethical. Crypto is complicated, and Ethereum Max (different from the popular 'Ethereum' coin) was as unpredictable and potentially shady as they come.

He says Kim was "urging her 251 million Instagram followers to get involved in a highly volatile, speculative market that’s little different than gambling in the world’s most fraudulent casino."

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'Scams' Everywhere

Kim (a literal billionaire) promoting 'Ethereum Max' as a good investment was "a moral disaster" in Ben's opinion, because it sold followers the idea that crypto can lead to "sustainable riches" like hers.

"The truth is almost always the opposite," he writes. "Scams are practically endemic in the crypto world. [...] Right now, crypto is a wildly anarchic, unregulated form of Wild West financial capitalism that is fueled by rampant speculation, sketchy stablecoins, and the murky dealings of a few big whales and insiders..."

One of those insiders was recently imprisoned for scamming crypto investors out of $25 million- and celebs like DJ Khaled and Floyd Mayweather had been promoting his coin.

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Hollywoodization of Crypto

In his article, Ben quotes a poll that found almost half of all crypto owners are likely to buy a coin because it's endorsed by a celebrity. Now everyone from Paris Hilton to Maisie Williams is getting involved, contributing to what Ben calls "the Hollywoodization of crypto."

"These rich and famous entertainers might as well be pushing payday loans or seating their audience at a rigged blackjack table," he writes. "What Kim Kardashian or Snoop Dogg posts about [is] fine by me, as long as they aren’t promoting the financial equivalent of Russian roulette."

For more of the once Ryan Atwood's takes on cryptocurrency, look out for Ben's upcoming book about crypto and fraud.

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