So, Apple keeps a full-time philosopher on staff.
The tech giant has a revenue of around $53.3 billion, and with so much money, there's bound to be something strange going on behind the scenes. That's where Joshua Cohen comes in. Hired in 2014, Cohen is a philosopher at Apple University — a training facility for Apple employees.
According to Quartz, Apple won't let him speak to the press. Not only that but the University —which was created by Steve Jobs in 2008— has been kept pretty secretive as well. The most we've heard from the division is that employees are taught how Apple's products are beautiful in their simplicity.
Back to Cohen, however, his role as a philosopher is unknown. Quartz requested permission to speak to him twice but they were denied both times. Cohen has spoken at public events, however. At a presentation in Toronto in 2016, he spoke about how technology could help musicians create new sounds. But when it comes to speaking about his work with Apple, Cohen was prohibited from talking to Quartz.
Still, something must be working with Apple's philosophy. For years, Apple has held the title of the second largest smartphone maker, however, they were recently toppled by the Chinese tech giant, Huawei. Still, according to Apple Insider, the company had their second most profitable holiday in 2018, so they're doing something right.
Apple isn't the only company to hire a Philosopher, however. In fact, it's a growing trend in business. Lou Marinoff, a Philosophy professor at City College spoke to CBC saying companies are using them to help CEOs make difficult decisions, and to some, it actually helps a business turn a profit.
He says those in his field deal with reading, writing, and reason, so with a shift in North American industry from manufacturing to service, those skills are needed now more than ever. With that in mind, Philosophers can help employees hone those skills.
Perhaps this is Cohen's role with Apple. While yes, the tech company deals with hardware and software, the company has shifted to offering services like Apple Music. So, a mind focusing on philosophy can help make their steps into a new marketplace a little easier.