What if instead of being used to advertise quality, expensive personal electronics and computers, somebody made Apple’s marketing department advertise for a travel agency?
Apple is a very successful company. Part of that is because they make quality, easy to use devices. Part of that is there extremely helpful customer service. But a big part, a very big part, has been their advertising.
Throughout the years, Apple has produced some of the most iconic ad campaigns the world has ever seen. Starting from their Macintosh Computers in the ‘80s and ‘90s and leading to the iPod and iPhone starting in the 2000s, Apple’s advertising has always been on point.
But what if turned that incredibly marketing juggernaut and aimed it at something other than personal electronics? What if instead, Apple was more concerned with getting people to go to places instead of just taking pretty pictures with their phones?
That’s the question Budget Direct asked, and even though we’re pretty sure nobody else was asking it, we’re still very glad they did because they came out with some astounding posters that look like they came straight out of a marketer’s portfolio.
Starting with the Great Barrier Reef, we see that Apple’s marketing decided to take a very early ‘80s approach. This is when Apple was advertising the Macintosh personal computer and using big, full-color ads to support it. These ads were striking for their intense visuals and simple slogans--an approach that Apple would largely abandon as the decades wore on.
Moving on to Athens, it looks like we’re seeing one of Apple’s ads from a more modern era. Note the simple, straight forward font and slogan, presenting just a single image that gets the point across and then stops. These ads are efficient and effective, which is probably why Apple still uses them today.
Apple moved to the ultra-minimalist advertising in the ‘90s when advertising the new iMac computer. These computers were all-in-one wonders that had colorful plastic cases, so to emphasize their flashy looks, the ads themselves mostly just featured the iMac and little else.
For Tokyo, the iMacs have been replaced by sushi, a national delicacy that is instantly recognizable as Japanese in much the same way as iMacs were instantly recognizable as Apple products.
New York, USA
Apple had another campaign in the ‘90s called “Think Different” which featured iconic people throughout history. Faces like Einstein, Elvis, and Gandhi were shown in black and white along with the slogan “Think Different.”
We’re not too sure how successful they were at selling Apple products, but they were certainly memorable. Hopefully replacing one of those faces with Lady Liberty will get people thinking of New York.
Who can forget the iPod ads of the mid-2000s? Those colorful ads of silhouettes rockin’ out to their iPod’s tunes were a big part of why the iPod became the de-facto music player for a decade--right up until smartphones made the whole concept of a digital music player obsolete.
In this case, we see the unmistakable image of Queen Elizabeth suggesting that you “Think London.” And how could you not when it’s The Queen telling you?