Despite the announcement of its existence taking place on April Fools' Day, Creme Egg mayonnaise is surprisingly a real thing.
As usual, our Facebook timelines and Twitter feeds were peppered with April Fools' pranks this year. McDonald's attempted to convince customers that it was releasing a range of milkshake-inspired dips, while Strongbow claimed to have created a cider-infused perfume. One of the weirdest pranks of all was the reveal by Heinz and Cadbury that they had teamed up to create Creme Egg mayonnaise
Except it wasn't a prank at all. Although news of its existence broke on April 1, it turns out that this absolutely bizarre concoction is the real deal. As all of the other April Fools' pranks were revealed to be done in jest, Heinz and Cadbury stood their ground. Almost a week later and brand managers from both Cadbury and Heinz have revealed details about the controversial new product.
"We set out to create the most Easter-y mayo we could. And who better to partner with than Cadbury Creme Egg," Heinz's brand manager Martina Davis told Metro. For those of you thinking the jar is filled with Creme Egg filling and merely labeled as being Heinz mayo for fun, think again. It is actually a genuine combination of that filling, mayo, creme patisserie, and little pieces of Cadbury's chocolate.
As disgusted as we honestly are, we feel as if we have to try it just to find out how and why it has made it into existence. For now though, Heinz [Seriously] Good Cadbury Creme Egg Mayo will not be available in stores. Those of you who want to give it a try will need to head to the Truman Brewery in London between April 11 and 13.
For now, that's as far as this sweet and savory treat is going to make it. However, we're assuming if it gets a positive response from those who taste it next weekend then it will eventually be on the shelves in stores. This whole idea was born from a chocolate mayo prank Heinz played during last year's April Fools' day. We're assuming someone must have actually made it and discovered it tastes pretty good. Until we taste it, we're still not convinced.