The skincare industry is bigger than ever, and celebrities are making some of the best products. Over the past decade, and specifically since the pandemic, intense and fad makeup looks have taken a backseat to skincare. Nowadays, people are looking for a natural look—hence the current trend of “clean girl” makeup, a twist on the previously popular “no makeup, makeup” look. This natural style is rooted in the skin’s health, which is where skincare comes in.

Just as celebrities such as Selena Gomez and Rihanna took over the makeup industry, celebrities are taking a swing at skincare. These celebrities are introducing new and exciting products for consumers to try. Here are some celebrities you might not know are releasing skincare and what their brands are all about.

Related: Fans Reject The Need For Celebrity Makeup Brands As Ariana Grande Announces ‘R.E.M. Beauty’

8 Pharrell Williams Released 'Humanrace'

Outside of his spectacular music career, Pharrell Williams is all about wellness! The “Happy” singer launched his brand Humanrace at the end of 2020. His goal was to create a skincare company that focused on total wellbeing. To do that, Williams released various skin exfoliants, moisturizers, and sunscreen. Humanrace also includes body products such as their Reenergizing Whiteclay Body Bar and the Humidifying Body Cream.

The brand was gives an Allure Best of Beauty 2021 award for its Lotus Enzyme Exfoliator. Interested buyers can find Williams’s products on the Humanrace website.

7 How Did Alicia Keys Redefine Clean Beauty With 'Keys SoulCare'?

Speaking of overall wellness, Alicia Keys followed in her friend Williams’s footsteps. Keys started the brand Keys SoulCare, a skincare company focused on soothing skin, hydration, and overall wellness. The skincare is derm-developed, completely clean, and cruelty free! These qualities are very important to avid skincare shoppers.

Just like Keys herself, the products are centered around soul-nurturing rituals. This turns a mundane task into serene, self-care experience. Keys SoulCare products use unique ingredients such as bakuchiol and manuka honey. The whole line can now be found at any Ulta.

6 Jennifer Lopez Glows With 'JLO Beauty'

Jennifer Lopez can truly do it all. She made a statement in the music industry when she stepped onto the scene with hit songs such as ‘On The Floor’ and ‘Let’s Get Loud.’ Lopez is also known for her stunning looks on the red carpet. As if that wasn’t enough, Lopez has an impressive list of acting roles, including her lead role in Hustlers and Marry Me.

At the beginning of 2021, Lopez released JLO Beauty, a brand concentrated on the skin’s glow. Her serums and cleansers aim to bring out inner beauty. If you’re searching for glowing skin, check out JLO Beauty’s products at Sephora. Her skincare did receive backlash, however, after fans accused Lopez of using Botox.

Related: Jennifer Lopez Goes Makeup Free, Modeling Kim Kardashian’s SKIMS Line

5 Cindy Crawford Started It All With 'Meaningful Beauty'

Cindy Crawford, known for her impressive modeling career, was way ahead of the game with her skincare brand. Before it was trendy for celebrities to release skincare, Crawford came out with Meaningful Beauty in 2004. The products from this line are meant to work for skin at any age, which is an impressive feat considering how much skin changes over the years.

Meaningful Beauty uses stem cell technology to accomplish this goal, and the products are very reliable even after all this time. Consumers love their youth enhancing serums and eye creams. Products can be found on the Meaningful Beauty website or at Ulta.

4 Scarlett Johansson Has 'The Outset'

Outside of her role as Black Widow in Marvel’s Cinematic Universe, Scarlett Johansson has a long list of acting jobs in romantic comedies, action movies, and Oscar-nominated films such as Marriage Story. When she’s not on the big screen, Johansson is also a businesswoman. On March 1, 2022, Johansson released The Outset with beauty executive Kate Foster, a clean skincare line focused on minimalism.

The company released a simple routine, comprised of only four products to cleanse, hydrate, and renew the skin. Products can be found at Sephora, but The Outset’s merch must be purchased on their website. Their hats are super cute!

3 Kim Kardashian Received Backlash For 'SKKN'

The Kardashian family is all over beauty. Kylie Jenner has an iconic makeup and skincare line herself, and now Kim Kardashian is stepping into the beauty business. The reality star has previously released a line of makeup and body-shaping fashion. After going through a rebranding, Kardashian released SKKN at the end of last month. Kardashian released nine products, a cost to customers of $575 if purchased in its entirety. Products must be purchased at Kardashian’s website.

Social media has had a lot to say about the brand launch, specifically with Kardashian’s claim that the products are refillable. In actuality, the products can be replaced and put into the outer container. Not exactly the plant-conscientious mindset people were hoping for.

Related: Does Christine Quinn Really Pay $1,000 Per Day For Her Makeup On ‘Selling Sunset’?

2 Why Was Hailey Bieber Sued For 'Rhode'?

Model Hailey Bieber is the newest addition to the celebrity skincare family. She has previously made a name for herself in the skincare community through her YouTube channel, and fans are excited to finally get their hands on her peptide-centric products. Her brand launched earlier this month and can be found on the Rhode website.

Despite the excitement and legitimately good products, Bieber is under fire due to the name of her company. Bieber has been sued for trademark infringement by a fashion brand of the same name. The fashion brand claims Bieber attempted to buy the name four years ago, but they denied the request.

1 Jennifer Aniston Shares Her Hair's Secret Through 'LolaVie'

Skincare is not the only wellness industry to be infiltrated by celebrities. Jennifer Aniston’s LolaVie provides award-winning haircare to consumers. Their protective leave-in product won BAZAAR’s 2022 Hair Award, and Cosmopolitan dubbed their glossing detangler a “holy grail” product. Find these amazing products and more on the LolaVie website.

Fans are all over Aniston’s hair products, which is no surprise considering how iconic Aniston’s hair is. Doesn’t everyone want the Rachel Green look from Friends?