Lyft is back with a new installment from its revived Undercover series, as Chance the Rapper goes undercover to surprise fans as their Lyft driver. The 25-year-old musician drives individuals around his hometown of Chicago, to give back to the city's public school system, according to CNN.
The majority of the people Chance chauffeurs have absolutely no idea who he is until the shocking reveal at the end. He does, however, try to offer a few clues surrounding his identity, and he also gives out information about his charity. The segment is in support of SocialWorks’ New Chance Fund, a non-profit that empowers Chicago youth by giving back to public schools. Riders can contribute to the cause through Lyft’s Round Up & Donate feature, which rounds up the fare to the nearest dollar and then donates the remainder to a charity.
“Together, Lyft and I have been giving back with Round Up & Donate for SocialWorks’ New Chance Fund,” Chance said in a statement. “Now, we’re having some fun in my hometown, Chicago, as I go undercover as a Lyft driver. I hope this video encourages even more folks to give back just by taking a Lyft.”
The Coloring Book artist chatted with riders about everything from his rap dreams and current hip-hop celebrities to philanthropy and humanitarianism as well as his grievances as a “driver”. At the end of the ride, Chance surprises the passengers by revealing his true identity.
“God, this is amazing,” one rider said. “This is the coolest thing I’ve ever been a part of. This is so cool.”
Austin Schumacher, Lyft's Head of Culture & Entertainment Marketing said that they were thrilled to be partnering with Chace the Rapper one more time. He also added:
"We share Chance's commitment to investing in our communities and are proud to support Chicago Public schools through Round Up & Donate. We had a blast surprising fans with Chance as their driver while showing them how easy it is to donate to causes they care about."
What did you think of Chance's stint as a Lyft driver? Would you have recognized him if he picked you up? Let us know your thoughts and reactions in the comments!