Grab your time machine and jump back about three, four years. We want you to remember that time that Kylie Jenner and Tyga were dating. While they certainly didn’t last, there was some confusion about whether or not they’d truly broken up. This wasn’t laid to rest until Kylie Jenner clarified that, no, she wasn’t spotted out on a date with her recent-ex; he was dating someone who looked almost identical to her.

Immediately the world wanted to know who she was. Now we all know her as Demi Rose, or Demi Rose Mawby, her full name.

At the time she was but a mere social media model (albeit one with a pretty hefty follower count). Slowly working her way up through real-world modeling endeavors, there’s a lot that’s gone into building the mythos of Demi Rose. Basically, there’s a lot of reasons that she’s so popular: her curves, her genuine sweetness, her work ethic. But the most unique part about her modeling career is the fact that she’s one of the first to really rise to fame on social media before booking any professional contracts (rather than models supplementing their real-life success with cool social media pics). How’d it happen? Well, there’s more to Demi Rose than meets the eye.

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The Backstory Is Incredible

Let’s get one thing straight: Demi Rose has always wanted to be a model. There was nothing else in her mind, and she truly thought she would be able to achieve it when she was a kid. While most of us give up on those aspirations by the time our inevitably awkward puberty hit, Demi Rose Mawby didn’t. In fact, she turned and embraced the newly formed social media platforms in the world. “I've had Instagram since I was 18… Posed for selfies and pictures and it just grew. In school, I was quite popular on MySpace, and that kind of followed on to Instagram. It was really weird when people started recognizing me and stuff on the street. I just got used to it," and she started to embrace the blossoming stardom.

Eventually, she took her social media selfies and took them to the US, working with a group called Taz’s Angels, which has low-key controversy around it but Demi Rose Mawby asserts, “we went to parties and hosted clubs, we went to America, we saw the world. It did make me more internationally known.” And clearly, that international name-building was worth it. There’s something to be said about shifting online success out into the real world because the magazines and photographers started to snap her up. While she might have made her initial mark on the modeling world through working the social media game, real-life covers and spreads were soon to come. We think it’s pretty clear that she achieved her dream, and is just getting bigger and better every day.

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She’s More Than She Seems

She’s no blushing rose, that’s for sure. In fact, she’s incredibly saucy sometimes, which is another reason why modeling seems to have been such a great fit for her. One of the ways that she’s really making her mark on the modeling world is by being totally unashamed of her incredible curves and embracing the fact that she’s been through the wringer with her body image. Not only that, but she’s also faced some terrible adversity recently with losing her folks. However, that wise-beyond-her-years thing is coming through for her again as she is “trusting the divine timing of the universe. I have faith that I am in the right place at the right time, and I am going in the right direction. I trust that everything I am going through now is teaching me and preparing me for my future. Everything is happening as it needs to," which is honestly the most mature thing we’ve ever heard from the brain of a 25-year-old.

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All in all, the secret behind Demi Rose Mawby, and the way in which she’ll leave her mark on the modeling world is just through sheer personality. She’s got a lot of heart and a lot of guts, and a good dollop of brains to compliment them. While she’s lost her parents now, the support they gave her was undeniable. She wanted to be a model and, decades later, she’s getting to travel all over the world and share her modeling skills with magazines, photographers, and millions of people. Her mark on the modeling world is going to be huge. She’s someone who’s created her work through social media and built her base around people who love her for her. Social media isn’t just pretty pictures, after all; there’s a personality element that’s undeniable and unable to be turned off. She’s used it in a very smart way, and it enhances how genuine and down to earth, she is. Nobody could ever accuse her of being fake, because she’s the most genuine model out there!

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