A donut shop has completed the Tide Pod challenge, and it looks absolutely yummy.

Laundry pods look delicious—but they’re not. They’re full of so many heavy detergents they’re poisonous and you should never eat them. But they look delicious, and that’s a problem.

Actually, that’s really not the only problem. The other problem is the internet, and how the supposed deliciousness of laundry pods has become a frickin’ meme. Called “The Tide Pod Challenge”, it mimics other such life-threatening internet memes as the cinnamon challenge or the 1-gallon of milk challenge. People actually bite down on a laundry pods and then post their reactions online.

But even if people don’t follow through with such an obviously bad idea, the idea itself has taken off with people posting bizarre reimaginings of real food but with the aesthetic of a laundry pod. A sort of meme within a meme, if you will.

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Rather than condemn the meme as perpetuating a potentially deadly gag, one donut company decided to roll with it. And the result looks like deliciousness itself.

From Hurts Donut, a company so cleverly named that it does indeed hurt comes the Tide Pod cream donut. It’s a Boston cream donut with a somewhat more luminescent icing and the iconic orange and blue swirls on the top but in edible sugar, not inedible soap. Thus, they have created a meme that you can eat. It’s good for you.

Well, it’s as good for you as fried dough and way too much sugar can ever be, which is not a lot. Let’s just say this delightful confectionery won't immediately kill you or make you violently ill. Which is really all we can hope for in this cruel, cruel world.

Unfortunately, Hurts Donut is not available everywhere, otherwise we’d all be lining up around the block to stuff our faces with their latest creation. But if the website is any indication, they’re a growing franchise of gourmet donut creators, and that means a store could pop up near you any day now.

Until then, don’t eat laundry pods. Just don’t. Please.

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