Hydration is key. Certainly, Dwayne Johnson knows all about that. He’s enjoying huge success with ‘Teremana’ and now, he has another new product launching ZOA. DJ started using the products many years ago himself, as a way to boost his energy. Given his relentless lifestyle, DJ is dependent on products that will give him a boost throughout the day. As he stated with Bloomberg, he’s using that similar formula with the masses, “Basically, it’s all the ingredients that kept my own daily ballast in line. That’s how we reverse-engineered this process: What if we start with healthy first? What would that look like? 100% vitamin C, B, D daily allowance, camu camu, acerolo—a lot of different ingredients that you’re not finding in today’s energy drinks at this level. Then we come in with a nice kick of caffeine.”

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DJ stated that he loves to pop the drink in the morning, “It all depends on where I’m at in my prep. Right now, I’m prepping for a [superhero] film called Black Adam. And it’s been about an 18-week diet that continues to ebb and flow and shift and change. So in the immediate—tomorrow morning, I’ll wake up and have the [original flavor], with 100 calories. It gives me a nice boost, and I’m ready to go train. Throughout the day and at night, when I want to be careful about my sugar intake, I’ll have the zero-sugar one.”

When it comes to marketing, social media is a huge part. He’s a monster on IG, with over 223 million followers. When he talks, everyone listens and most recently, he announced the debut of the product.

Launching Today

That’s right, DJ’s newest product is launching today. All five flavors will be released, “TOMORROW MORNING (Monday) at 9AM EST, be the first to get the highly anticipated ZERO SUGAR @zoaenergy in ALL FLAVORS! Let’s rock & roll. Sip you ZO... now let’s GO!!!”

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Given his current Black Adam training, we assume he’s having more than a few cans of ZOA per day. Like everything else he touches, the product will likely turn into gold ASAP and rival some of the best energy drinks out there.

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Sources: IG & Bloomberg