Social media influencers come in all shapes and sizes. There are beauty influencers, gaming influencers, health/fitness influencers, and many, many more. Whether you love them or hate them, they're here to stay. Influencers can entertain us, amuse us, or tell us about important news that pertains to their industry. Again- they're here to stay.
But have you ever heard of a bee influencer? While it may sound like a parody based off of this booming industry, it's very real! The first ever bee influencer is here in the form of B, and its existence is to help raise money for the bee population all around the world.
"I want to please brands around the world to raise money to save bees, many of which disappear every year. I need you: the more followers I have on Instagram, the more interested brands are and the more money I will collect.” Agriculture is the main cause of the disappearance of bees, with 24% dying in Europe each year. As pollinators, bees play a vital role in our global food system. In fact, they’re to thank for one out of every three bites of food we eat. Without them, food would be scarce, and many ecosystems would begin to die out. Protecting bees means protecting the planet, but also humankind," B explained.
B was created by Fondation de France- a non-profit organization that's known in France to help many different causes. The hope is that brands will want to partner with B to promote their products. All money made from such partnerships will then go towards the organization's BEE FUND. The fund will be utilized to educate people on the impact of pesticides on pollinators, finance the conversion of farmers to pollinator-friendly techniques, and rebuild bee habitats.
While the idea of a bee influencer may sound as ridiculous as the outlandish and extra posts on B's feed, there's no denying that it's an interesting concept. Here's hoping that this desired outcome will take place over time. After all, anything that can be done to help save bees is helpful.