Toys 'R' Us has now officially closed their doors but their mascot, Geoffrey The Giraffe, may have just been thrown a late lifeline.
In March of this year, Toys 'R' Us announced that the long-serving toy company was probably heading towards an unfortunate end. The stores have been ever-present on high streets around the world for almost 60 years but a few months after the initial announcement was made, the inevitable took place. Toys 'R' Us closed their doors for the last time at the end of June, and the company is no more.
Toys 'R' Us left an emotional message on their website addressing anyone and everyone who has ever shopped with them over the half a century that they were around. There was also a heartwrenching photo of the company's mascot, Geoffrey The Giraffe, standing in an empty store with a suitcase, waving goodbye, that has been making the rounds on social media.
As it turns out, the end of Toys 'R' Us may not necessarily signal the end of Geoffrey. The San Antonio Zoo posted a video on YouTube last week, that you can check out below, asking Toys 'R' Us to donate Geoffrey to them. Not only will they be able to ensure that the much-loved fellow lives on, but the zoo's intention is to use Geoffrey as a mascot to promote the protection of giraffes.
When it comes to endangered species, giraffes probably don't immediately spring to mind. But according to CNN, it is estimated that there are currently less than 100,000 giraffes left worldwide. The dwindling numbers can be attributed to poaching, habitat loss, and habitat fragmentation. San Antonio Zoo has its very own group of giraffes and wants to recruit the services of Geoffrey to help spread the word about giraffe preservation.
In theory, this really does seem like a no-brainer. Toys 'R' Us no longer exists so it's hard to see what the company's owners would gain from keeping hold of the rights to Geoffrey. If they donate the rights to San Antonio Zoo not only will they be doing some good and therefore look good in the process, but in turn, they will be keeping their beloved mascot alive, albeit not in the way that they might have imagined.
We wish Geoffrey the best if he ends up snagging this new job!