If you’ve always wanted to grab a beer with your best friend, now is your chance. Houston bar owners Megan and Steve Long have recently announced the launch of Good Boy Dog Beer, which is exactly what you think it is: beer for dogs.
The Long’s created the beer after their nine-year-old Rottweiler, Rocky, started having digestive problems as he got older. As they began to research dog food alternatives, they came up with the idea for a beer for dogs.
“He was having allergic reactions, and his body was just kind of changing into an old man’s, so we had to adjust to it,” Mary Long said. “We talked to our vet, and our vet said the best, easiest thing to do was to just start making his own food and treats.”
Good Boy Dog Beer is a non-alcoholic, non-carbonated, mostly meat-based liquid. Mailman Malt Licker, for example, contains chicken, turmeric, ginger, oranges, carrots, basil, cilantro, and fennel. Other dog beers include IPA Lot in the Yard and Session Squirrel.
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Hi everyone! We wanted to introduce ourselves. We are the family that started Good Boy Dog Beer Brewery inspired by our fur babies, Chloe and Rocky. Thank y’all for following. Buy your pup a dog beer today! #goodboydogbeer #petsofinstagram #petlovers #dogtreats #dogsofinstagram
Good Boy is not the first beer for dogs. Bowser Beer, Dawg Grog, and Bark Brew have been marketed for several years. In Houston, you can currently find Good Boy Dog Beer at 20 different pubs. After making their first 500 cans, the Long’s sold their brews to five bars the very next day. “So, we were like, ‘Let’s not sell anymore. Let’s go home and brew,’” Mary said.
Since launching Good Boy Dog Beer in August, the couple has shipped batches to a number of other states. They also have plans to debut a fourth beer: Crotch Sniffin' Ale, which will be made with unsalted peanuts and almonds, whole grain oats, cinnamon and water.
The dog beers can be served on their own or over food, which is how Rocky enjoys it. The beers are sold for $5 a can and are not intended to replace a full meal.
Jenny Brown, CEO of Bowser Beer in Seattle, says dog beers are here to stay. "It's not just a seasonal or gifty thing," she says. "A lot of people use it as an everyday food topping."
Brown started her company in 2007. She now sells her brew in more than 600 pet stores, restaurants and bars across the US. Bowser Beer doubled its sales last year so Brown plans on expanding her business.
In 2017, $70 billion was spent on pets in the US, including $29 billion on food, according to the American Pet Products Association. In 2007, spending was at $41 billion, according to the trade association.
"The truth is people love doing things with their dogs," Brown said. "People love including them in everything."
Brown and Long believe the demand for dog beers is related to a growing number of people without children who treat their dogs like kids. Also, many restaurants and bars are welcoming pets, helping dog beer companies further expand their businesses. "People love their dogs, and they love to extend what they like on their dogs," Brown says.