The Duke and Duchess of Sussex, aka Prince Harry and Meghan Markle, have just launched their own Instagram account and have already broken records. The new @sussexroyal account only features three photo so far but already has more than 3.5 million followers.
“Welcome to our official Instagram; we look forward to sharing the work that drives us, the causes we support, important announcements, and the opportunity to shine a light on key issues. We thank you for your support, and welcome you to @sussexroyal,” read the post signed by Harry & Meghan.
The launch of the site was announced by @kensingtonroyal, the official Instagram account for Prince William and Kate Middleton. The @kensingtonroyal account also used to represent Harry and Meghan, yet as the couple will welcome their first child soon and also move into a new home, it makes sense that they are also establishing their own social media presence.
Five hours after the page was launched, it had already broken the record for the fastest time to gain one million followers on Instagram, according to Guinness World Records. Harry and Meghan have also recently announced that they will get their own "household," including a professional staff and media spokespeople, which will be housed at Buckingham Palace and supervised by the staff Queen Elizabeth II.
Their new home, a two-bedroom dwelling known as Frogmore Cottage, is a renovated old house on the Windsor Castle estate that was given to them by the queen. Though British tabloids have interpreted the move as signs of a "feud" between the two brothers and sisters-in-law, there seems to be no truth behind these rumors, since the brothers are known for being extremely close.
"So following the news they are getting their own household, Harry and Meghan have got their own Instagram account which has been welcomed by the @KensingtonRoyal Instagram today," posted Town & Country royal correspondent Victoria Murphy on Twitter.
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After serving in the @BritishArmy for ten years, The Duke of Sussex has committed himself to promoting the welfare of members of the Armed Forces and veterans. The Duke knows the lasting effects military service can have, as soldiers recover from PTS after battle or struggle to get back into the normalities of civilian life. Through his work with servicemen and women, The Duke has also seen how families benefit from extra support when their loved ones are away and adjusting to life back home. He met many soldiers and their families at the Lord Mayor’s Big Curry Lunch in London today. This is an annual event which raises money for @soldierscharity to support those who served in Iraq and Afghanistan. The Duke’s work with wounded servicemen and women has included creating @weareinvictusgames, volunteering with the Army's Personnel Recovery Unit in London, trekking with wounded servicemen and women to the South Pole and in the Arctic and supporting a number of adventure challenges through his Endeavour Fund. The Duchess of Sussex was unfortunately unable to attend today, but has joined her husband in supporting the troops at the Invictus Games, Endeavour Fund and with the TILS Fund, as an extension of her previous work in this space. By participating in events like today’s, The Duke hopes that servicemen and women are recognised for their unique skill set and abilities, and that we all work together to ensure that they and their families have the support they need and deserve during and after service.
Despite the media’s meddling, William, 36, and Harry, 34, have been adults for some now, and it makes sense that they should live independently from each other given that they both have families as well as their own charitable organizations and responsibilities as senior royals. In the past, royal couples would form mini-courts around the main events at the palace. Nowadays, social media accounts enable royals to update citizens about their activities.
The account is also not a personal platform. There will be no selfies or personal thoughts, rather they will be managed by staff. Meghan, 37, was active on social media before getting married. She even had her own lifestyle blog, The Tig, before the couple got engaged in November 2017. She has since closed all personal accounts.