Celebrity brands have been unfolding rather consistently for years now. When a celebrity slaps their name on a brand, the public seems to be filled excited for when the product(s) will be released. Lately, it has been very common to see a celebrity release their own alcohol brand. The latest celebrities to do so is Nina Dobrev and Julianne Hough.
The actress and professional dancer are known to be best friends and have collaborated together to create their own wine company called Fresh Vine Wine. Fresh Vine Wine was released back in March and the two faces behind the brand wanted to be able to indulge in a glass of wine without compromising their healthy lifestyles. The pairing did just that and put their brains together to create their novel wine brand. Here's what we know about Nina Dobrev and Julianne Hough's wine company.
7 The Two Are BFFs
There is no better person to create a brand with than your own BFF. Nina Dobrev and Julianne Hough are both real life best friends and knew they both shared an equal love for wine. The two have been friends for nearly a decade now and met through their hairstylist, Riawna Capri. While both going through difficult times, they connected and became extremely close within a year. Their friendship happened naturally and they clicked immediately as Hough told The Hollywood Reporter,
"We realized how much we celebrate each other’s differences and bring out each other’s greatness."
They both have stated how enjoyable the experience of creating their own company together as best friends has been and how it makes it much more exciting. Dobrev did share there are always highs and lows but the joy and experiences throughout the process with her best friend makes it worth it.
6 Includes Four Different Wines
The March 22nd release of Fresh Vine Wine was introduced with three different types of wine. The three different wines in the initial release included, a Cabernet Sauvignon, Chardonnay, and a Pinot Noir. The brand will be releasing their own Rosé in later summer as the pair both loves Rosé,
"It’s the first thing my hand reaches for in the summer because you want something refreshing, light and airy," The Vampire Diaries alum said to The Hollywood Reporter.
She further explained the new wine is a "really fresh and light citrus; grapefruit" Rosé and was a flavour combination they both enjoyed and agreed on. Overall, Fresh Vines describes their wines as, "...a unique collection of bold, crisp, and creamy wines that embody deeper connection with active lifestyles."
5 It Is Produced In California
The Fresh Vine Wine website details the production and manufacturing of their wines and the care and thought process that is behind each bottle that is sold. The wine is "Produced and
bottled in Napa, California" as both Dobrev and Hough wanted the best sourced ingredients for their products. They both put a lot of time into the creation of Fresh Vine Wine and found some of the best and ethical ways to produce their wines.
4 They Partnered With Jamey Whetstone
Both Dobrev and Hough spent quite some time creating a great wine that many would enjoy. Although, the two celebrities both share a love for drinking wine, they wanted to add a professional to the team to ensure they were creating a great seller. Julianne Hough told Architectural Digest,
"We wanted to work with a winemaker to achieve that balance of premium quality wine."
They partnered with Jamey Whetstone, who is known for making 'Turley Wine Cellars’ wines and is the professional behind coming out with first vintages, which includes 2018 and 2019.
3 The Wine Is Guilt-Free
When creating Fresh Vine Wine over the course of two years, both celebrities noticed a "gap in the wine category." The gap was finding a healthier wine without compromising the taste. Both Dobrev and Hough were on the look out for a wine that was "low-calorie, low-carb, and gluten-free" but "they hit a wall."
Hough did vocalize her concern with such a wine existing to Architectural Digest as they usually, "compromised taste and experience."
They were able to achieve low calorie, low carb, low sugar and gluten-free wines with the help of Jamey Whetstone who shares the same values as the two stars. The two stated on their brand's website their intention for Fresh Vine Wine and how it greatly goes hand-in-hand with an active and healthy lifestyle,
"We created Fresh Vine Wine with the intention of finding a balance between your active routine and enjoying those other moments with your friends with a glass of delicious wine that you can count on complementing the work that you put in without the sacrifice."
2 It Is Manufactured Naturally
Fresh Vine Wine is all about enjoying a glass of wine without compromising taste or your health. The wine making behind the brand is innovative and produces "thoughtfully crafted wines." The brand states on the website,
"All wines in the Fresh Vine Wine collection use a proprietary and natural winemaking process with high and low fermentable sugar grapes."
Fresh Vine Wine additionally says each grape is "hand selected in California" by the best wine growers and their wine making team ensures and pays extremely close attention to "every sugar, calorie, and carb that goes into each bottle." Furthermore, the wine is tested by a third-party lab that has over 20 years of experience in wine making, in order to ensure "best quality."
1 They Want To Create A Reserve
Nina Dobrev and Julianne Hough have a lot of goals in mind for their new brand Fresh Vine Wine. Hough told The Hollywood Reporter they both are looking "into different vineyards to do a Napa Valley Fresh Vine reserve," and want it to be accessible for everyone to enjoy the satisfaction that comes from drinking wine. She further tells the media outlet her and Dobrev's excitement for this possible business endeavour,
"we also want to be able to give back to the Napa Valley community while still focusing on low cal and gluten-free, keto, etc., but just bringing the premium scale up a little bit more."
Who wouldn't want to kick back at a reserve and enjoy all the wine while being guilt-free?