Jennifer Aniston has amassed herself quite a fortune over the past several decades. Much of that wealth comes from her highly successful movie and television roles. But, endorsements and investments in beauty brands that she uses herself to help with her healthy glow have also allowed the actress to live a comfortable life. And the launch of Aniston's personal haircare line just over a year ago is no exception.
Given that hair and the Friends alum are no strangers to one another, it is no surprise that there would eventually be a collaboration. Something that first took root when Aniston was a partial stakeholder in the brand Living Proof. A brand that she ultimately sold her shares in, in 2016.
An enterprise that appears to have sparked the desire to join other celebrity haircare entrepreneurs, nonetheless. As just a short five years later, LolaVie debuted and there has been no looking back since.
Here is how much money Jennifer Aniston's haircare brand has earned her.
How Much Jennifer Aniston Has Earned From LolaVie
With LolaVie celebrating its first anniversary in September 2022, it would be a natural time for The Morning Show star and her team to take a look back and see if the foray into the beauty market has been successful.
While there are not any concrete numbers available for how LolaVie performed since September 2021, there are estimates available regarding Aniston's wealth in general.
According to StyleCaster, the Murder Mystery star was worth approximately $300 million in 2021. This factored in movie and television roles, endorsements, and entrepreneurial endeavors.
But, when it comes to the estimated wealth in 2022, that number skyrocketed to $320 million. And while some of that fortune can be attributed to her television and film projects, LolaVie is a factor as well. Meaning that the venture into the haircare market has proved to be a success for Aniston and her team.
Why LolaVie Is So Successful
Having a solid fanbase does not hurt when it comes to launching a product. But if that product is not quality or does not do what it claims to, there will not be longevity. Something that Aniston took seriously when working with developers to come up with a formula for products that would have her name on them.
It took five years for LolaVie and its original product, Glossing Detangler, to hit the shelves. One month later, Perfecting Leave-In was released. And the company stopped there. There was not a barrage of products to purchase.
Instead, the focus was put squarely on making two high-quality haircare products that all women could use. The price point was such that it was not unaffordable.
And better still, the ingredients were vegan, paraben, phthalate, sulfate, and cruelty-free. That meant the health of people or animals did not need to be compromised to create a quality product.
Not Only Is LolaVie Profitable, It Is Award Winning
Hearing that customers are over the moon about LolaVie's products is something that has been "most satisfying" to Aniston. But it does not hurt that the products are award-winning as well.
"We won eight beauty awards and we had multiple five-star reviews," the We're The Millers star explained. Couple that with "return customers that keep coming back for more" and it is no surprise that Aniston's wealth just keeps expanding.
The hardest part at this point seems to be keeping the products in stock due to their popularity. And what a good problem that is to have!
Jennifer Aniston's Successful LolaVie Expansion
With the success of the Glossing Detangler, Perfecting Leave-In, and Lightweight Hair Oil (released just nine months after the debut of the company), there was a demand for a wider variety of products from loyal customers.
And like any good entrepreneur, Aniston listened to what was being requested. Putting herself in a position to make LolaVie even more successful than it had already become.
The two highly sought-after products requested time and again were shampoo and conditioner. Something that LolaVie did not have in its lineup during its first year of business.
This move proved to be intentional, however, given the competition in the marketplace for such products.
"Sure, shampoo and conditioner feels like the easiest and most obvious product to launch with," Aniston explained. But, much like the already very successful launches of the existing products, there was a need to get the shampoo and conditioner formulas "right" as well.
Because of this, it took the first year of business to perfect both the shampoo and conditioner.
When the first-anniversary date of LolaVie rolled around, they were launched. And the feedback was just as positive as it had been for the first three hair products.
It appears that the sky is the limit when it comes to how far Aniston can take LolaVie given the demand for clean and quality hair and beauty products. And with a passion to give the consumer these things at a price they can afford, Aniston's wealth will only continue to grow as a result of her passion for healthy hair with her brand LolaVie.