Beauty brands have seemed to become a major hot commodity over the years with new brands being released very often. It is no surprise when a beauty brand is released, the face behind the brand has the intention in mind to keep their brand unique and greater than its competitor. Over the past few years, celebrities have been commonly know for releasing high-quality beauty brands, making the beauty business more popular than ever.
Selena Gomez's beauty brand, "Rare Beauty," has taken over the beauty industry with a number of her products in her brand going viral online. The summer 2020 launch of the successful brand had its fair share of competition with other celebrity beauty brands already at the top of hierarchy. Gomez's Rare Beauty had no trouble taking part in the beauty brand rivalry with not only her strong products but also the powerful social impact her brand has made as well. Here is how her brand, Rare Beauty, has taken over the beauty industry.
7 It Has A Positive Message
Selena Gomez created Rare Beauty with intention to have every person who uses the brand, to feel comfortable and beautiful in their own skin. The brand has been dedicated to having a positive and uplifting message to it's consumers since its 2020 launch. Rarebeauty.com has its message posted on their "About Us" page, detailing Rare Beauty is breaking unrealistic standards of perfection." The brand's mission is to have products that make each person love who they are and not want to aspire to be anyone else but themselves.
6 It Is Dedicated To Mental Health Resources
Gomez's brand is not only about looking good on the outside, but also about feeling good on the inside. Selena has been extremely open and honest about her personal struggles with her own mental health and after dealing with and receiving help for her own battles,
she is devoted to helping others as well. The singer has dedicated to making her brand as inclusive as possible and she has followed through immensely by creating the "Rare Impact initiative." Under the "Rare Impact" tab on the brand's website, information regarding mental health "Resources & Support" to education surrounding mental health can be found.
5 They Are Dedicated To Raising Money
Rare Beauty has further created "The Rare Impact Fund," which is the brand's "commitment to give people access to the resources they need to support their mental health." The brand "donates 1% of all sales to the Rare Impact Fund" and raises extra funds for other foundations to improve access to more mental health resources. Additionally, as part of the "The Rare Impact Fund," they have pledged "to raise over $100 million for mental health services."
4 The Packaging Is Specially Designed
The singer and actress has been open about discussing her diagnosis with Lupus since 2015. Everydayhealth.com defines Lupus as, "an autoimmune disease that commonly affects the skin, joints, and kidneys." Back in 2017, Selena revealed to her Instagram followers that she had received a kidney transplant in the summer and her friend, actress Francia Raisa, donated her kidney to Gomez.
Due to her struggles with Lupus, Gomez has been candid about how her diagnosis with the illness and how it has caused her to have trouble with the strength in her hands. Therefore, designing the packaging of her Rare Beauty products with a specific design, which has accessible packaging. Fans have noticed and have appreciated the packaging as Glamour.com states, "fans have pointed out, the rounded applicators are designed to be easy for people with arthritis to use."
3 The Brand Has Variety
Behind the dedication to philanthropic work, Gomez has put into her brand, she has also put in a lot of work into making a variety of good products for the brand. Rare Beauty has a variety of different makeup products any beauty-lover would appreciate. The brand
"is a full collection of makeup, including 48 shades of foundation, concealer, blush, highlighter, two different kinds of lipstick, and liquid liner, among other products." It also includes beauty tools such as, makeup brushes, a sponge and a facial mist says Glamour.com, which sets a full-face of makeup and ties a whole look together.
2 It Went Viral On Social Media
Since the release of Rare Beauty back in 2020, a number of influencers and social media users have taken the beauty brand to these platforms to show-off their love for the great products. Her beauty items, such as the "Liquid Touch Weightless Foundation," went viral online due to it's whopping forty-eight colour shade range, being very inclusive to all skin tones. The product has been loved by many due to its "serum (or even face oil)" consistency "without compromising on pigment."
It didn't take long for another Rare Beauty product to swarm social media, as it has been months now where people have been obsessed with the blush in the beauty line. The "Soft Pinch Liquid Blush" has been admired by "shoppers on Instagram, TikTok, and online reviews" as a result of the product being highly pigmented with just one dot of the blush by the "super user-friendly doe-foot applicator for perfecting your placement."
1 It Made Blush Popular Again
After the blush went viral, many people online have fallen in love with the application of blush and the flushed-cheek-look has been a viral trend since. The application of blush, specifically, liquid or cream blush, has been commonly used online since the release of the "Soft Pinch Liquid Blush." Rare Beauty has not only done it's part through it's charitable work but has also created incredible and inclusive products that have become staples in people's daily beauty routines across the globe.