IKEA is selling a plush shark that has taken the internet by storm.
Let’s be honest: if we all could have a pet shark, we would. An oceanic friend that would eat anyone that messes with us is just too great an opportunity to pass up.
Sadly, sharks are saltwater fish, and thus are difficult pets to own. And while most sharks are too small to threaten anything other than other fish or crustaceans, the large ones don’t typically want to eat humans even when they have the opportunity to do so.
Plus they’re really hard to get housebroken.
But Swedish furniture giant IKEA knows of humanity’s deep-rooted desire for pet sharks and has tapped into it. They now offer the Blåhaj plush shark to satisfy all our shark-loving needs.
"Big and safe to have at your side if you want to discover the world underneath the sea,” writes IKEA on their website. “The blue shark can swim very far, dive really deep and hear your heart beating from far away."
Although perhaps new to us, Blåhaj isn’t actually all that new at all. He was around a few years ago, but then IKEA killed production. A Canadian change.org petition got started to bring back Blåhaj and his adorable face, and even though it only got a little over 600 signature, it was apparently enough to convince IKEA that Blåhaj was a real winner.
Since then, the shark’s popularity has only grown, and now it has entirely taken over the internet.
Russia has been especially hard struck with Blåhaj love. Russian news outlets are reporting that Blåhaj is selling out as crazed Russian’s flock to IKEA to buy up their shark stock, reselling them online for enormous markups.
IKEA stores in Moscow are running out of toy sharks because people keep buying them to boost their Instagram game, writes @villagemsk 🦈🇸🇪😲— Katrin Scheib (@kscheib) October 29, 2018
(Sharks are still available on Avito, but you'll have to pay extra)https://t.co/G4lQ2BiOQw pic.twitter.com/Ie4zChzzoL
Why the shark craze? Apparently, these little darlings are the new plush stars of social media. The perfect Instagram selfie begins and ends with Blåhaj, as any Russian millennial will tell you.
Some are even devoting entire social media accounts to Blåhaj. Zoya Styakhlova, a 21-year-old from Ulyanovsk, Russia, named her shark Sebastien and now has an entire Instagram feed devoted to cute pictures of her “pet” shark.
You can pick up your own pet shark at your local IKEA, but you’d better act fast before they sell out.