The most-liked post on Instagram is now a picture of an egg.
We’re not looking down on this egg. It’s a very pretty egg. Probably AA-grade Large (we’re not farmers, so we can’t tell from a simple photograph), brown, and lightly speckled. It’s probably very tasty if one were to consume it (and we hope this egg has found a good home in somebody’s omelet). It’s posted on a plain white background so as not to detract from its ovular glory.
But it’s still just an egg. And now it’s the most-liked post in all of Instagram history.
The story of the egg begins on January 4th, 2019. An account was created called “world_record_egg” by someone (or a group of someones) calling themselves “Egg Gang”. The Egg Gang then posted a picture of the aforementioned egg and stated that the express purpose of their posting was to become the most-liked Instagram post of all time.
The previously most-liked post was of Kylie Jenner’s newborn daughter, Stormi Webster, which arrived on Instagram on February 6th, 2018. As Stormi was a very hotly anticipated arrival, it quickly generated 18.1 million likes and catapulted it to the very top of Instagram’s top-20 most-liked posts, surpassing the likes of other celebs such as soccer player Cristiano Ronaldo and literal queen-of-everything Beyonce.
In fact, the top 20 had always been dominated by celebrities of one form or another. This is the first time a non-human object has arrived in the storied halls of Instagram’s most-liked posts.
Since January 4th, the egg has grown in likes until it reached 18 million on January 13th. According to CNET (who were apparently staring at the egg with keen interest), it took 3 hours for the post to go from 14 million to 18 million likes.
Response to the egg has been mostly positive, with replies such as “OMG Yasss,” and “egg” dominating the most recent discussion.
As of the time of this writing, the egg has achieved total likes of 30.1 million.
But the big question remains: why an egg? Why not a car, or a plane, or a blade of grass? Will the next most-liked Instagram post be a picture of a chicken in order to solve the age-old debate as to which came first?
We may never know. All we know is that the egg is our new king. May its reign be long and fruitful.