Grammy-nominated singer-songwriter Halsey released her own beauty line called ‘About-Face’ and fans are excited. There are a lot of things that fans learned about the brand since Halsey’s announcement, such as the fact that all products are vegan and cruelty-free.

It seems only fitting that Halsey, who has been known to show off her makeup talents on Instagram, would create a makeup like of her own.

Like the artist herself, ‘About-Face’ aims to push the boundaries of makeup, and create “beauty that empowers self-expression.” Now that Halsey’s makeup brand has had some time in the marketplace, the makeup community wants to know if it’s any good.

What Fans Think About Halsey’s Makeup Line

Fans have been celebrating Halsey’s makeup brand since its debut, with many saying that it reminds them of why they became interested in makeup in the first place.

Glamour’s review of ‘About-Face’ products gives out compliments, such as, “The Shadowstick really does feel like a coloring pencil for the makeup-loving adult,” and complimenting the texture of the applicator on the skin.

Fans have continues to praise the brand for its soft textures, even application, and stunning colors that offer all the variety that a beauty brand hoping to inspire artists should aim for.

People are comparing ‘About-Face’ to an adult version of all the makeup products that they loved when they were children, creating unique products that provide a sense of nostalgia for many.

Related: Halsey's Best Hairstyles And Hair Colors

Looking for a better version of the sweet, minty-scented lip gloss you had as a kid? Look no further, because Halsey’s Light Lock Lip Gloss is it.

Wondering how the makeup holds up to the test of time? Some ‘About-Face’ beauty users say that the Matte Fluid Eye Paint stays pigmented and in place hours after its application.

Halsey’s Makeup Brand Is Unique

In an interview with Birdie, Halsey said, “I was an art student, so I paint and I still paint,” she explains. “Makeup has always been something I've just been naturally drawn to because I'm very dexterous with a brush and I know a lot about color.”

It makes perfect sense why the ‘About-Face’ brand doesn’t have traditional makeup in terms of color, application, or names. After all, Halsey is already recognized as an epic visual artist, so it's not surprising.

For example, if you’re looking for a traditional eyeshadow palette, you're not going to find one. Instead, check out the brand’s fluid eye paint that allows users to mix and match colors almost exactly like they would on a painter’s palette.

The brand also has Shadowsticks, which Halsey has called “adult crayons” for drawing on your eyelids, and anywhere else you want to add a bit of color.

Related: Fans Say Halsey Will Be The 'Best Mom' After Seeing Stunning Maternity Shoot Photos

Halsey released her first visual album, If I Can’t Have Love I Want Power, and she herself created all the makeup look for her part in the film with ‘About-face’ beauty products.

You've got to love an artist that sticks by their own creations and actually uses their own products to make breathtaking looks that any ‘About-Face’ user would be able to re-create on their own.

Halsey’s ‘About’Face’ Bringing Inclusivity To Makeup

The tagline for the “Graveyard” singer’s beauty brand is, “Multi-dimensional makeup, made for the many of you.” And when Ashley Frangipane promises multidimensional makeup, they deliver.

‘About-Face’ is a makeup brand that encourages people of all skin colors, genders, sexualities, body types, etc., etc. to become artists with their products.

Related: Twitter Reacts To Halsey's Firstborn Baby PhotosAll of her content for the brand features a wide range of models, and the brand’s Instagram page is constantly sharing creative looks from those using their products.

‘About-Face’ truly seems like a beauty brand that was created for everyone, after all, everyone has probably wanted to be an artist at least once in their lives. Even if that once was when they were finger-painting as a kid.

Makeup For The Daring

Halsey stands apart from many artists with her music, as well as in her distinct makeup looks. Fans would never know that the artist is actually a self-proclaimed introvert at heart!

‘About-Face’ features bold and unique colors. For example, their ‘Day Tripper’ collection features yellow, blue, green, and pink pastel shades for eyeshadows that are sure to turn heads.

Keep in mind that these are not your normal pastels. Halsey’s Shadowsticks and Fluid Eye Paint are made to be versatile, which means that you can add a little, or a lot, to create whatever aesthetic you're looking for.

Who knew pastels could be bold?

Halsey is a rule-breaker, and that’s exactly what her makeup brand has set out to do. Think bold, and big! Think black lipstick, and bodies covered in luminescent glitter.

‘About-Face’ stands out from other beauty brands for its uniqueness and versatility. Men, women, and members of the non-binary community are turning to Halsey’s makeup brand to express themselves.

If Halsey created their makeup brand to make everyone feel empowered enough to be an artist on their face and bodies, then she most certainly succeeded.

Next: Hers's What Halsey's Fans Say ABout The Artist's Music Evolution