Last week, a photo of Justin Bieber eating a burrito from the middle went viral online. The internet users went crazy over the right way to eat a burrito (which is from top to bottom), and over what exactly was the popular singer trying to do. Some went even as far as finding it so unbelievable, they tried recreating the situation to review the disastrous outcome.
And just as everyone started wondering whether the picture was even real, Yes Theory came out with a video explaining how they managed to fool people online by staging the entire thing.
The prank was so ridiculous and over-the-top, that it’s almost unbelievable that they really managed to pull it off. According to the group of friends, who also recently managed to challenge Will Smith to bungee-jump over the Grand Canyon (or as they called it: helijump), the entire plan was fairly simple.
After they accidentally found the Instagram profile of a Justin Bieber lookalike, named Brad Sousa, they realized that they could easily stage an entire prank, just to show the world that they could do it. So they flew out Sousa from Canada to Los Angeles, where he would pose somewhere in public, doing something really weird. After brainstorming a bunch of different ideas, they decided on trying out two of them. The first one was to have Sousa while pretending to be the pop star, help out an old lady crossing the street by getting out of his car in the middle of traffic. And the second one, which caught the world by storm, was to have him eat a burrito from the middle.
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So they staged everything, took the photo, and then they sent it to different blogs and newspapers in hopes of having the people in the news believing it was real and then turning it into a story. They then took to Reddit and posted it to two different popular subreddits, and the post in r/mildlyinfuriating quickly took off. People started sharing it on other platforms, and pretty soon, Conor, one of Yes Theory’s members who actually posted the photo online, was getting contacted from Vanity Fair, Vice, BBC, Paper Mag, Cosmopolitan and plenty of other news outlets about the story. Everything was going according to plan, with Vanity Fair even trying to find out whether it really happened.
After everyone and their grandma learned of how Justin Bieber was eating burritos, Yes Theory posted their video saying that they managed to fool everyone.
Be sure to check out our exclusive interview with one of the genius men behind Yes Theory, Matt Dajer, to find out more about their project and all of their brilliant plans.