KFC Introduces New "Virtual Influencer" Mascot With Secret Recipe Tattooed On His Abs

The new Colonel Sanders has a six-pack and not of fried chicken. The latest KFC spokesperson is actually a virtual influencer that has social media users doing a double take. The chicken chain recently announced the new incarnation of Colonel Harland Sanders on Twitter, though where he has attracted the most attention is on Instagram, where he’s being hasgtagged #secretrecipeforsuccess.

Though supposedly not real, the computer-generated colonel is said to be in his late 30s to mid-40s and sports a lustrous salt-and-pepper mane. The virtual Sanders, who appears in a series of posts reminiscent of Dos Equis’ “Most Interesting Man in the World” campaign, is also shown endorsing old spice products, hanging out in a weight room and generally just being an awesomely cool dude.

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Though he does wear his signature white suit, he is often in some stage of undress. In one revealing shot, his hashtag is displayed tattooed across his chiseled abs. According to his Instagram bio, he’s “chasing the dream,” which apparently means flying on his private jet and hugging horses in Kentucky. Some say, he’s dating another computer-generated model named Dagny, though he seems pretty vague about their relationship.

In one humblebrag moment, he writes, “I may be a restaurant mogul and international inspiration, but I’m still just a kid who loves being in the kitchen. #humble.” The new Colonel Sanders also has time for his fans, answering their questions on Instagram. Most inquiries are about his looks or the fried chicken's secret recipe. One user commented “UmMm why is the new KFC Colonel Sanders so HOT?!?! Like he just went full-on daddy.”

Over the years, Colonel Sanders has been played by a variety of celebrities, including actor George Hamilton, WWE wrestler Dolph Ziggler, comedian Rob Riggle, and actors Billy Zane, Rob Lowe, Ray Liotta, and Jason Alexander, as well as country singer Reba McEntire.

The real Colonel Harland David Sanders was born in 1890. He began selling fried chicken in 1930 at a Shell service station in North Corbin, Kentucky. In July 1939, Sanders bought a motel and restaurant in Asheville, North Carolina and the following year he finalized his "Secret Recipe" for fried chicken. The restaurant closed during the war.

RELATED: KFC Will Pay Parents $11,000 For Naming Their Child After Colonel Sanders, But There's A Catch

Finally, in 1952, Sanders franchised his secret recipe "Kentucky Fried Chicken" for the first time. For years, he represented the company in a variety of roles. He died at Jewish Hospital in Louisville, Kentucky, of pneumonia on December 16, 1980, at the age of 90.

According to Eater, the virtual influencer Colonel Sanders will be virtually managing KFC's social media accounts until April 22.

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