Khloe Kardashian has knowingly struggled with her body image ever since she was a little girl. Growing up close in age with sisters Kim and Kourtney Kardashian made it difficult for her to not compare herself to her older sisters.
Kourtney has always been known for being small-boned with a tiny waist while Kim has always been an hourglass. Khloe was always labeled the "fat sister" so much to the point where the public felt she was adopted.
Khloe Kardashian had to battle her own demons along with the scrutiny of others. She had to wake up every day and live in her sisters' shadow.
Then comes along the Jenner sisters who have stunning bodies as well. Kendall Jenner is a renowned supermodel and Kylie Jenner has insane curves like her sister Kim.
Instead of hiding under a rock, Khloe Kardashian found a way to put a spotlight on fuller figure body shapes. She launched her own clothing brand called, 'Good American' and became a global representative for body acceptance.
Good American Brand
"These curve-hugging, super-stretch styles are designed with all the details you already know and love from GA denim."
"Sorry but best bodysuits for your curves goes to us 🏆"
Khloe's brand came out in 2016 and has been a massive success for the past five years.
"It may not surprise anyone in the industry, then, that Good American surpassed $1 million in denim sales on its first day back in 2016. With a flashy value proposition, coupled with mega-star and co-founder Khloe Kardashian’s cult fanbase, some could argue that the brand was slated for success from the very beginning."
Even with Khloe's progress, it doesn't mean that sometimes she still feels like that little girl shopping for clothes that don't fit her.
“When I was at my biggest, I definitely felt incredibly ashamed to go shopping,” she tells Yahoo Life. “I never even knew what to wear because there was not a lot of options for me. I was always daydreaming. I would look at magazines and think I want to wear those things, but nothing ever came in my size at that time.”
So Khloe Kardashian made them her size.
Khloe Kardashian Is Thriving
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🤎 It’s all about the Skims 🤎
“I’m still supporting the girl that was left behind I felt like by fashion,” she says. “The brand has always been about letting women decide what they wanted to wear in what styles, regardless of what their sizes are. We’re not following a fad.”