Kim Kardashian and Kanye West recently set up a lemonade stand selling previously unreleased Yeezys to help raise money for the National Alliance on Mental Illness.
Whenever you see Kim Kardashian and Kanye West's names in the headlines, your mind immediately goes to a handful of places. The latter has dropped a new album, maybe they have a new baby on the way, or perhaps West is making the news for paying a visit to the White House again.
What we didn't expect to see was the couple, their kids, and other members of the family working a lemonade stand for charity. That's exactly what they were up to this past Friday though, as reported by TMZ. The Wests and Kardashians were selling more than just refreshing beverages, however. The homemade stand's main attraction was the Yeezys that were for sale.
Yeezy Boost 700 v2 Geodes, to be exact. Limited edition and previously unreleased, as revealed by Khloe Kardashian on Instagram who was also pitching in. This wasn't just some wacky new business venture by Kanye, it was all in the name of charity. The family teamed up with Adidas, the makers of Kanye's Yeezys, and other families across the US to help raise money for the National Alliance on Mental Illness.
View this post on Instagram
Today, my incredible brother in law and adidas, partnered with families across America to create homemade pop-up YEEZY Lemonade Stands stocked with limited pairs of the unreleased YEEZY Boost 700 V2 “Geode”. All proceeds made via the stands will be donated directly to the National Alliance on Mental Illness, the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness. Proud to be a witness 💕
As well as the Kardashian-West lemonade stand, which the family set up in their own neighborhood, there were also stands in Indianapolis, Texas, Ohio, Minnesota, Illinois, Iowa, and South Dakota. The limited editions Yeezys were selling for $300 a pair with every penny going to the aforementioned charity. There was also lemonade on offer for those who wanted to do their part but didn't have $300 to spend on new sneakers, or those who simply wanted a drink and not a new pair of kicks.
As good ideas go, this was a pretty cool one. Although if you live near Kim and Kanye you probably already know about it, imagine walking or driving along and being able to buy a drink from them. Or, even better, unreleased Yeezys if you've got the money. Kudos to the family for the innovative idea that benefits an extremely good cause, and here's hoping they recycle the idea in the future.