General Mills is making all our childhood dreams come true by giving away free boxes of marshmallow-only Lucky Charms boxes. For those who would pick out the marshmallows out of their bowls of cereal to save for the last bite, this promotion is something sent from heaven. After receiving this in the mail, your morning cereal will never be the same again.
Lucky Charms usually contains the usual oats mixed with what they call “lucky stuff:” an assortment of marshmallows shapes in many different colours. You can get their cereal in original form, the chocolate version, or mixed in with frosted flakes; the one thing that doesn’t change, however, is the presence of the lucky stuff—inevitably, a kid’s favourite part. Now, you can get a whole box of your favourite part of breakfast: marshmallow charms.
Last Monday, General Mills announced that they will be giving away 15,000 boxes of marshmallow-only Lucky Charms. The process of entering the contest is easy, so anyone can win the highly-coveted boxes. Right now, Lucky Charms boxes are specially-marked with labels indicating that there’s a giveaway. On the panel inside, there’s a code that you can enter on MarshmallowOnly.com, and winning codes will produce a pot of gold. Winners will have the special boxes shipped directly to their home, and their names will be entered into the “elite” Lucky Charms Marshmallow Only club.
This wasn’t the first time that the company has given away boxes filled with the lucky stuff. The promotion started in 2015 with 10 boxes and was continued in 2017 with 10,000 boxes. After the overwhelming success of both giveaways, General Mills has brought it back bigger and better than before. This time, there’s 15,000 boxes to be given away, and they will all be filled with rainbow and unicorn lucky stuff.
You really do have to be lucky to win a whole box of the lucky stuff. After all, the rare boxes are not something to be given away for nothing or given to the unworthy. With a little bit of luck and a lot of love for the cereal, you could dive into a box of the lucky stuff: probably what the pot at the end of the rainbow is really filled with.