Just as Netflix raises their rates for the biggest price increase in their short history, Hulu is dropping theirs’ in response.
We can’t say it’s been much of a friendly rivalry between Netflix and that other TV streaming service, Hulu. Just as Netflix was getting all excited to release their documentary on the Fyre Festival debacle (titled Fyre: The Greatest Party That Never Happened), Hulu came out with their own Fyre Festival doc and released it just a few days before.
Now with news of Netflix raising their rates a whopping 13% in America, Hulu fires back with the complete opposite: a price drop.
Earlier this month, Netflix let it slip that they were going to be jacking their rates globally. In the US, their most popular plan is going from $10.99 to $12.99, which is the largest price increase since Netflix started streaming video 12 years ago. Other places in the world saw price increases close to 18%, so Americans can count themselves lucky.
Meanwhile, Hulu is actually lowering their prices from $7.99 per month to just $5.99 for the ad-supported plan. Their no-ads plan stays put at $11.99 per month.
That’s a significant dig that could certainly snag disgruntled Netflix users looking to get a cheaper TV fix. On the other hand, Netflix says that they’re continuing to invest in new original content, which they believe will not on retain their customers but also grow them even more.
Hulu also announced that their Live TV subscription service is actually going up in price from $39.99 per month to $44.99. This service adds in classic TV cable channels like A&E, CNN, and FX, as well as basic channels like ABC and CBS. This means you get access to live broadcasts as they appear on regular cable, plus you get a cloud DVR in order to watch missed shows.
Netflix is still the biggest player in the streaming service world, but Hulu is quickly catching up. They ended 2018 with 25 million subscribers--an increase of 47% from 2017. With Disney taking the reigns soon, expect that number to only get bigger.