Not a fan of candy corn? No problem. Reese’s has made all our Halloween dreams come true with a candy exchange machine that allows us to get rid of the candy we hate.
The Reese's Halloween Candy Converter Machine made its debut last Sunday at a Halloween parade in Tarrytown, New York. The machine lets people trade in the candy they don't want for Reese's Peanut Butter Cups. And who doesn’t like Reese's Peanut Butter Cups?
According to a survey commissioned by Reese's, 90% of Americans have exchanged or would have liked to exchange unwanted candy on Halloween, Anna Lingeris, a spokesperson for Reese's distributor Hershey, told CNN.
"As the number one Halloween candy – Reese's Peanut Butter Cups account for more than half of candy purchases at Halloween – Reese's has come up with a solution – give us your unwanted candy, and we'll give you what you actually want – Reese's Peanut Butter Cups," Lingeris said.
Today at 4 pm, the Reese's Halloween Candy Converter Machine will be set up outside Washington Square Park on Fifth Avenue in New York, where it will stay until 9 pm. Reese's is expected to distribute more than 10,000 peanut butter cups, Lingeris said.
Yesterday, Lingeris says she was inundated with requests from consumers who wanted the machine to visit their town. "This has been quite the day and we love the feedback from our fans," she said. "Maybe we will bring the Reese's Candy Exchange to other cities; stay tuned for Halloween 2019."
Despite Reese’s claim that Peanut Butter Cups are the most popular American Halloween candy, Candystore, an online candy shop, disagrees. Using over a decade worth of consumer data, the site has ranked the most popular Halloween candy by state. Their research shows that indeed Reese's Peanut Butter Cups are the most popular Halloween treats in Kansas, Oregon, Texas and Wyoming. However, North Carolina, Ohio, Pennsylvania and DC prefer M&Ms, while Alabama, Iowa, Michigan, Nevada, New Mexico and Rhode Island inexplicably like Candy Corn.
This year, total spending for Halloween is projected to reach $9 billion. More than 175 million Americans are expected to celebrate Halloween, and they will spend an average of $86.79, up from last year’s $86.13.
“The economy is good and consumer confidence is high, so families are ready to spend on Halloween this year,” National Retail Federation President Matthew Shay said. “Retailers are stocking up to supply children, pets and adults with their favorite decorations, candy and costumes for the season.”
According to the survey, consumers plan on spending $3.2 billion on costumes, purchased by 68 percent of Halloween shoppers, $2.7 billion on decorations, purchased by 74 percent of shoppers, $2.6 billion on candy purchased by 95 percent of shoppers, and $400 million on greeting cards purchased by 35 percent of shoppers.