RuPaul's Drag Race has absolutely revolutionized the world of drag. The show has taken drag queens and launched them into global superstars. Whether a queen wins or not, they get so much exposure from the show that they can launch their own even more successful careers. Many queens have gone on to start their own businesses and have taken the opportunity to grow their brands.
One thing that many drag queens decide to do is develop their own makeup brand. While some develop their own brand, others work with existing brands as a collaboration. Nevertheless, if you're going to buy some good makeup, it might as well be from a drag queen since they definitely know what they're doing!
8 Trixie Mattel
Trixie Mattel is a legendary queen who first appeared in the seventh season of RuPaul's Drag Race. She then returned for the third season of All-Stars, where she managed to take home the crown. Trixie is a fan favorite, which is why her makeup brand, Trixie Cosmetics, is just as popular.
She has created cruelty-free makeup that's wrapped up in the cutest packaging that gives you that nostalgic 90s feel. Trixie has everything from eyeshadow palettes, to lipstick and lip gloss, to blush and glitter. On top of that, a portion of the sales is donated to The Honeybee Conservancy making it makeup with a good cause!
7 Miss Fame
We first met Miss Fame in Season 7 of RuPaul's Drag Race. After her seventh place elimination, she took her exposure, and following from the show, she decided to start her own makeup line, Miss Fame Beauty. The cosmetic line features lipsticks, body glitters, and eyeshadows. Miss Fame created her line of makeup specifically to be gender-boundary-breaking. She aims to be inclusive, making the makeup for all gender identities as well as makeup for all skin types and skin tones. The makeup line is also certified cruelty-free by PETA.
6 KimChi
Kim Chi first appeared on season 8 of RuPaul's Drag Race where she was a runner-up that season. Kim Chi Chic Beauty offers a wide range of makeup from lip glosses to eyeshadow palettes in an array of neutral and bright colors. Kim Chi has even collaborated with fellow queen Naomi Smalls. On top of that, Kim Chi also works closely with The Trevor Project, an American non-profit organization that helps with suicide prevention among LGBTQ youth. A portion of the sales is donated to The Trevor Project as well.
5 Aquaria
RuPaul's Drag Race season 10 winner, Aquaria, is not only known for her fashion, but for her makeup as well. After her big win, she teamed up with NYX makeup for a collaboration that fans loved. Aquaria x NYX joined forces to create a limited-edition eyeshadow palette. The palette features ten gorgeous shades that range from bright, bold, colors to muted neutrals. There's also a mixture of matte, metallic, and shimmer highly pigmented shadows. The palette is meant to be used to create endless looks and redefine how people look at beauty.
4 Alyssa Edwards
Alyssa Edwards was a fan favorite on RuPaul's Drag Race, where she first appeared on season 5, and then again on the second season of All-Stars. Alyssa has a huge personality so it only makes sense that she has makeup that's as bright and bold as she is. Alyssa doesn't have her own line, but she did do the ultimate collaboration.
Alyssa teamed up with Anastasia Beverly Hills to make the ABH x Alyssa Edwards palette. The eyeshadow palette features 14 colors that are a mixture of matte shades and sparkly ones. The colors are very bright and vibrant and are everything that we'd hope Alyssa would make in an eyeshadow palette. We sure hope that she'll consider making more makeup in the future.
3 Willam
We first met Willam on season 4 of RuPaul's Drag Race. Willam is most known for being the first queen to ever be disqualified from the competition. Even though she was eliminated, she still went on to create her own successful makeup brand, Suck Less Face & Body. The makeup brand is most known for its body glitters, false eyelashes, and lipsticks. There are so many bright and bold colors to choose from, the possibilities are endless. Willam proved that she didn't need to win the competition to be successful.
2 Gigi Goode
Just like Alyssa Edwards, Gigi Goode doesn't have her own makeup line, but she did do a collaboration. Gigi was a runner-up on season 12 of RuPaul's Drag Race and went on to have a successful career. Gigi collaborated with Christian Audette to create her very own signature lipstick. Gigi worked with the company to create a bold, red, lipstick that is hydrating and doesn't dry out while on your lips. The lipstick is matte, yet still comfortable while also being vegan, as well as cruelty-free. It's the perfect lipstick if you're a fan of Gigi.
1 RuPaul
RuPaul is the world's most famous drag queen. Being the creator of RuPaul's Drag Race, as well as paving the way for all things drag, Ru is absolutely iconic. Even though RuPaul is a gorgeous queen who is always made up perfectly, she doesn't have her own line, but she has worked with a few makeup brands to release a collaboration. Over the years, he's worked with Colorevolution as well as MAC. Most recently, she's worked with Mally Cosmetics for the Mally X RuPaul Color Cosmetics Collection. The line features a number of different products like mascara, highlighter, and lipsticks.