Target has launched an at-home same-day delivery service in the hopes of competing with the likes of Amazon.
Earlier this spring Target revealed it had launched a same-day delivery service in five major cities, New York, Boston, Chicago, San Francisco and Washington D.C. Well, their trial run was so successful that they are expanding the project even further throughout the United States. Although it is not available everywhere yet, the company promises it will be by the end of 2018.
Last year, Target bought the delivery service company Shipt in an effort to serve customers by offering same-day delivery. After all, in today's world, people would rather have items delivered to their home promptly than have to go out and get them. Target is ready to give Amazon a run for their money.
As of right now, buyers have to place your order with Shipt rather than Target. They are required to become a member and pay a membership fee, which is $49 for Target customers. The good news is that members get free delivery on orders over $35 and, let's be honest, that amount can easily be spent at Target.
The bad news is that not all Target items are available for delivery on Shipt. It appears that Target is focusing on using the service for its grocery items to compete with other food delivery services such as Fresh Direct. It's not solely food items, but those wanting to try it out will have to search Shipt for the full array of available products.
Attention #Albany NY: Target same day grocery delivery with @Shipt starts tomorrow!! Tonight we kicked off our partnership at @FortOrangeBrew #TARGET @nroyal13 #grocerydelivery #albanyny #D438 Sign up today: https://t.co/VkFuHGBWGT pic.twitter.com/NytNCTr4pB— Selena Smith (@SelenaAlbino) July 19, 2018
Shipt has personal shoppers who go to Target and pick up the items for the customers. The website indicates that the shopper will text the buyer if there are any issues with their order, such as a product not being available. The shopper will also share when they are checking out to ensure the promised delivery time window is met. Each window is an hour long.
Plus, with Shipt, purchasers can go to the store to pick out their items and then have the company deliver them later the same day. They just have to tell the cashier that they are a Shipt customer and that they want the items delivered. It is helpful for those who live in areas where a car is not needed but want to purchase larger items, or for those who might not want to lug a couple of heavy bags all the way home.
What do you think about the Target delivery service? Will you try it out? Let us know your thoughts in the comments!