Cryptocurrency is one of the newest hot economic topics and arguably the future of digital currency, and numerous people have grabbed the opportunity to prepare for this upcoming transition by trying to create their own cryptocurrency "brands."

The latest personality to do so is the American actor and comedian, Terry Crews, who has recently launched his own "social currency," $POWER.

The 'Brooklyn Nine-Nine' actor teamed up with social currency startup, Roll, to empower and support artists. This basically means that artists can “own a piece” of Crews and use it for their benefit in different ways. For example, people who have 50 $POWER can join a special Discord channel.

Related: Starring In ‘Brooklyn Nine-Nine’ Isn’t The Only Way Terry Crews Has Earned His $20 Million Fortune

Currently, anyone can create a social currency on Roll, and many celebrities have done so already, changing the way they interact with their audience. As per reports, Crews has given $POWER to about 100 people as of now, and has said that he wants to be very careful about who “holds” a piece of him.

The star said that he aims to give creators the power to own and control their social interactions across the platform. He wants to monetize this aspect and, therefore, let others buy and grow together with the creator as well.

Even though this seems to be a positive move, with the goal to help artists grow by giving them extra income so they can afford to take creative risks and start new projects, there have been mixed reactions by fans to Crews’ latest announcement.

While numerous supporters have appreciated his move to help different creators and are eager for $POWER to be launched, some have called it a move solely to make profits - though not everyone disagrees with that, either.

There are others who are worried this isn't a great move for their very own reasons.

As the landscape and conversations surrounding cryptocurrencies is still evolving, the only way to find out will be to keep an eye on Cruz and $POWER and see how it goes.

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