In the world of music, Beyoncé stands tall above the rest and has done so for quite some time. Not only is her music consistently topping the charts, but she has served as inspiration for a generation of pop stars who have all tried to find a place for themselves in the business.
Not only is Beyoncé a megastar in music, but she is also a businesswoman that has been able to make millions behind the scenes, as well. In fact, some of the deals that she has struck have helped boost her net worth in unbelievable ways.
Let’s take a look at Beyoncé’s $50 million deal!
Pepsi Paid Her $50 Million
As one of the biggest names in music history and one of the most popular people on the planet, it makes sense that Beyoncé would be landing insane amounts of money to work with a major brand. However, few people were prepared for the news that broke about Beyoncé netting a $50 million deal from Pepsi.
According to Billboard, this deal was completed back in 2012 and was meant to coincide with Beyoncé’s performance at the 2013 Super Bowl. That particular slot is a coveted one, as a massive global audience tunes into the Super Bowl each year. So, before the big game, Pepsi got Beyoncé on lock for a brand deal that was going to make her a very rich woman.
The article does state that prior to the $50 million deal, Beyoncé had already teamed up with Pepsi in the past. Younger audiences may not remember, but those that grew up in the era definitely remember huge names like Beyoncé and Britney Spears working with Pepsi and appearing in commercials back in the day. Clearly, the company saw the value that Beyoncé brought to the table and they made sure to retain her services for the Super Bowl and beyond.
“Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity," Beyoncé told The New York Times.
As amazing as it is that Beyoncé pulled down $50 million from Pepsi, this is not close to being the only lucrative endorsement that she has landed.
L’Oreal Has Paid Her Millions
Back when she first broke out as a solo artist after already finding success with Destiny’s Child, brands were ready to pounce on Beyoncé and capitalize on her newfound solo success. One of those brands was none other than L’Oreal, who offered the star several million a year to represent them.
According to Trib Live, Beyoncé was able to earn around $4.7 million back in 2004. Things weren’t always smooth between Beyoncé and the brand, but she was still able to rack up millions of dollars while working for them. Keep in mind that this was in the early 2000s, meaning that the contract that she had would be worth far more in terms of modern money value.
Not only has Beyoncé worked with L’Oréal and Pepsi, but the singer has landed work with other huge companies, as well. According to Investopedia, Beyoncé has partnered with American Express, Samsung, Ford, and DirecTV. On top of all that, she has also worked with other brands like Adidas and has even partnered with Netflix to release several pieces of content over time.
Her Current Net Worth
Thanks to her album sales, tours, endorsements, and beyond, Beyonce currently has a net worth of $500 million, according to Celebrity Net Worth. Breaking out back in the 90s means that the star has been able to spend several decades stacking her money and making sound investments in the process.
At this point, the star has little left to accomplish and can’t seem to miss when it comes to having her money make money. As staggering as $500 million is, Beyoncé still has a lot of potential for her net worth to grow. Her husband, Jay-Z, is currently worth over $1 billion, making them one of the wealthiest and powerful couples in all of entertainment. Even without her husband in the picture, there are few artists that come close to matching what Beyoncé has done financially.
It will be interesting to see what other deals Beyoncé strikes over time. If the past is any indication, then we imagine that the star will be raising the bar for all others once again. While most won’t come close to match what she is doing, they will still try and secure the bag.
Pepsi’s $50 million deal with Beyoncé was a huge win for both sides that made headlines in a hurry.