Tinder for cows is here thanks to Tudder.
First, there was Tinder, and it was good. Well, it was alright. It made it easier to make snap judgments on people’s appearance based on the swipe left/swipe right functionality. As shallow as it may seem, the human brain does something quite similar upon first seeing someone, so it’s really just speeding up that impulsive process using technology.
Then there was Tinder for dogs, where pooches stuck in shelters could advertise their presence for people looking for a new furry friend. Unfortunately, that app is still currently only in Europe, but there are other services that mimic the same idea without the “swipe right/swipe left” aspect of Tinder.
And now we have Tinder for cows. Tinder plus udder equals Tudder. Welcome to 2019.
To be fair, cattle owners have a real need for an app like this. Cattle breeding is big business, and being able to search through a whole bunch of different cows and bulls to find the one that is just right can be an all-consuming time sink for farmers.
Consider how things used to be: in order to advertise their cattle, every farmer had to gather their prime specimens and then take them to a market. Then everyone had to wander around and just plain hope they spot the cow they want before someone else does, or else find it during a cattle auction. Then they had to truck their recent purchase back home and hope that he or she doesn’t get sick along the way.
That’s a hassle. Tudder gets rid of all of that and boils it down to just swipe right for yes, left for no.
Swiping right brings up an even more detailed profile for the cow over on SellMyLivestock.com, owned by Hectare Agritech. There, prospective buyers can look at hard data like milk yield, protein content, or calving potential.
Y’know, the same things that people are looking for on Tinder.
Speaking to Reuters, cattle farmer and Tudder user James Bridger was all for the new app.
“There’s nothing better than seeing an animal in its home, its natural habitat, rather than putting it on a lorry ... if someone rings up and wants to come and have a look, or even getting it from the picture, it’s ideal really from that respect, and they’re happier for it.”
So far, $64 million worth of cattle are listed on Tudder, and that number continues to climb. Download now on your Android or Apple device today and get swiping to find your dream cow.