A Saskatchewan man with an interesting last name has been rejected for getting it on a vanity license plate. So he did the next best thing: got it plastered on the back of his pickup.
His name is David Assman. And before you go up in arms about a man who decided to change his name to a vulgar joke, that’s not what happened here. That’s his name.
Assman is pronounced “Oss-men” and is Germanic in origin. It comes from the Saxon word Ash, or “spear”, thus making it a name from a tribe of warriors. Probably. Ancient etymology isn’t exactly a precise science. David’s heritage is thus from Germanic stock that settled in Saskatchewan decades ago.
Strangely enough, Assman isn’t even that rare a name in Saskatchewan. According to the Saskatoon Star Phoenix, there are at least 10 Assmans living in Saskatchewan right now.
Anyway, the point is Mr. Assman isn’t trying to rude or vulgar or make a joke--he’s just vain enough to have his last name on a license plate. Or maybe he’s a real fan of this Seinfeld bit.
David initially tried to get his name on a license plate back in 1990 when he applied to the Saskatchewan Government Insurance Board. They rejected his request for a vanity license plate under the reason of “profanity”, which they did again when he applied again last year.
His appeal was also rejected due to being “offensive, suggestive or not in good taste.”
Disheartened, but not defeated, David took things in a different direction. The government might not allow him to get his name on a license plate, but they couldn’t stop him from getting it painted all over his tailgate.
Now, the back of David’s Ram pickup reads “ASSMAN” in big, bold green letters. To make it even appear like a Saskatchewan license plate, he even got “Saskatchewan” written at the top and the province’s motto, “Land of Living Skies” written underneath
That’s one way to stick it to the man.