With over 6.5 million Instagram followers and a ton of amazing poses and looks in her arsenal, it appears as though we could be seeing a whole lot more of model Sofia Richie.
The 22-year old daughter of international singer Lionel Richie appears to be getting more and more popular as an increasing number of brands begin spotting her and selecting her for sponsorship opportunities.
First up, Sofia is seen cozied up in lounge wear by the clothing brand Pretty Little Thing - a paid ad for the young model.
Then another post reveals her to be a Rag and Bone partner!
Then she is seen showing off her beautiful blond locks sponsored by Mermade hair and their signature hair waver, also tagged a paid advertisement.
The model is ALSO seen promoting some sponsored content for none other than world renowned skincare brand Sunday Riley in this post, in which she is revealed to be a brand partner. The post is even set to the tunes of one of her dad's songs - cute!
Given the fact that all these sponsored posts and brand collaborations happened throughout the month of December, it is clear that Sofia is well on her way to fame. With all this new found attention on the young model, we can't help but wonder if she is in for a major breakthrough in 2021.